The hospitality sector is experiencing a period of profound transformation, driven by technological innovation and the need to improve both operational efficiency and guest experience. In this context, the "Startup for Hospitality" initiative emerges as a key event that brings together the most innovative solutions for the hotel and restaurant industry.
Organized by Hospitality – Il Salone dell'Accoglienza in collaboration with WMF – We Make Future and Trentino Sviluppo, this contest represents a unique opportunity to discover and promote cutting-edge technologies capable of revolutionizing the way professionals in the sector work and how guests experience hospitality services.
A Platform for Innovation
The initiative focuses on identifying startups that have developed solutions with high technological impact, capable of addressing the main challenges of the HoReCa sector. From smart room management to sustainability solutions, from operational optimization to enhancing the guest experience, the contest covers all the key areas that define the future of hospitality.
The goal is to create a bridge between innovative startups and industry professionals, facilitating the adoption of technologies that can make a real difference in daily operations.
The Final Event at Hospitality 2026
The five finalist startups will have the opportunity to present their solutions on the prestigious stage of the 50th edition of Hospitality, scheduled for February 2026 in Riva del Garda. During the opening day, the finalists will compete in a pitch competition at the Hotel & Co Arena, in front of an audience of over 20,000 professional operators and 750 exhibitors.
A jury composed of experts from Hospitality, WMF, and Trentino Sviluppo will evaluate the projects, considering not only the technological innovation but also the concrete applicability and potential impact on the sector.
This event represents a fundamental moment for the hospitality industry, confirming how innovation and technology are becoming increasingly central to the evolution of a sector that is constantly looking for new ways to improve service quality and operational efficiency.